“It is not the strongest or the most intelligent who will survive but those who can best manage change”.  Charles Darwin


Before Covid-19 pandemic wreaked havoc across the globe, the world output was expected to expand at a modest pace of 2.5 per cent as reported by the World Economic Situation and Prospects 2020. Now however, the global economy could shrink by 1 per cent in 2020 according to an analysis by the UN Department of Economic and Social Affairs (DESA). In these unprecedented times where adapting to outlive the virus has become the end goal for everyone across the board, businesses that have pivoted to meet demands are not only keeping themselves afloat, but inspiring with their innovative approach to handling the crisis.

From 3D printing companies switching to produce respirator valves and medical supplies, AI identifying drugs effective against the pandemic, virtual fashion shows, masks from fabric swatches to startups that help navigate relief programs, businesses that are adapting to the evolving needs of people are leading the way.

Here, we look at a few industries and best examples of business that have successfully adapted to Covid-19 crisis. Read up to adapt and evolve.


Startup World

Canadian startup, ‘Blue J Legal’ that uses AI to predict court outcomes, recently launched a new Covid-19 tool that helps businesses and people determine programs and credits, for which they are entitled. The tool is frequently updated to help users make relevant and timely decisions, as the navigator provides direct links outlining contact information, eligibility criteria, and application process. Another startup ‘iMerciv’ that sells a wearable device which alerts visually impaired of obstacles directly in their path launched a pedestrian navigation app that uses historic pedestrian foot traffic data, advising users to avoid busy streets. The app also creates routes that start and end at one’s residence while warning you of Covid-19 related risks.


Food And Beverage

Bars and restaurants took a major hit at the start of the pandemic, however, over the past few months contactless delivery, where food is delivered at the front door has helped restaurants and even coffee shops stay afloat. San Francisco based healthy lifestyle brand, Hint (naturally flavoured water with real fruit essences), founded by Kara Goldin in 2005 whose business is powered by NetSuite ensured they remained fully stocked in both stores and on the company website. They not only distributed their product directly to retailers but also donated to first responders and partnered with venture capital to make gift bags for female healthcare workers.


Media And Entertainment

Although most musicians were forced to cancel concerts and tours, artists such as Chris Matin, John Legend, Keith Urban, Gavin Rossdale, and Within Temptation live streamed concerts, posted YouTube videos and went Live on Instagram to stay connected with their legion of fans. Old school drive-in movie theatres saw a huge spike in business, as it gave people the safety of staying in their cars while getting out of their homes. NetSuite powered, ‘The Second City’ (one of the world’s most renowned improvisational theatres based in Chicago) took its course online for the first time, bringing comedy to the couch.


Ecommerce And Fashion

NetSuite enabled Verishop (an e-commerce site that helps customers discover new brands for clothing, home goods, beauty and children’s goods) opened ‘Work From Home Shop’ dedicated to helping folks stay calm while shopping remotely and donated $100,000 to the Los Angeles Food Bank. American fashion brand Alton Lane that uses NetSuite had to close its menswear showrooms but in early April this year the brand launched virtual appointments for consultations to fit customers for new suits, blazers, dress shirts and pants. They mailed customers tape measures and fabric swatches to get a true feel of the colours and patterns, meanwhile leveraging its factories in Western Europe and Southeast Asia to make masks of leftover dress shirt fabric.


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Aarialife Technologies Inc.
10 Four Seasons Place,
10th Floor,
ON, M9B 6H7,

E: [email protected]
P: +1-416-649-5788



Aarialife Technologies Inc.
343 Preston St
11th Floor,
ON K1S 1N4, Canada

E: [email protected]
P: +1-416-649-5788