Today’s buyers crave functionality and convenience along with information that is clear, concise and credible such that it enables them to make a decision. If you are able to provide this information, they are more likely to buy from you. In essence you are creating a win-win situation for your buyer by providing the ease of buying and credibility in information.
Rich, online content also increases website rankings and traffic through organic search and provides resources to boost your email marketing efforts.
You need to move with the times constantly as once you have your customer’s attention, you need to work hard retaining it. As a result you will have to think of and implement new ideas to maintain customer loyalty and as a direct result you will need a platform that can keep up with your ideas as your business scales new heights.
Often smaller, independent distributors are at a disadvantage to national or international operations. With limited resources, independents may suffer from poor inventory management, outdated technology, insufficient finances to support growth, and the like. When these struggles become evident, even loyal customers may feel obliged to move to a distributor who can offer more products for less money.
